Leadpages Best Review 2023: Details, Pricing & Features


Leadpages is a highly acclaimed and versatile landing page builder that has gained immense popularity among businesses and marketers. In this comprehensive review, we will delve deep into the intricate details, pricing, and features of Leadpages, enabling you to make an informed decision about integrating it into your marketing strategy.

Whether you are a small business owner, an entrepreneur, or a marketer seeking to enhance your online presence and boost conversions, this article will provide you with invaluable insights into the capabilities of Leadpages and how it can benefit your business.

Let us embark on a journey through the realm of Leadpages and uncover why it is widely regarded as one of the premier landing page builders in 2023.

What exactly is Leadpages?


Grow your leads in 3 easy steps

  • Build your brand
  • Create your funnel
  • Expand your skills

As the name suggests, Leadpages is a powerful tool that empowers you to create visually stunning landing pages, generating leads and driving conversions. It is akin to having a personal assistant who possesses all the tricks of the trade to make your website stand out and captivate visitors.

Leadpages has been a prominent player in the realm of landing page builders since its inception in 2012, making it a seasoned veteran. Throughout the years, it has assisted countless businesses in expanding their online presence and expanding their customer base. With a team of innovative minds and marketing experts at its helm, Leadpages continues to evolve and maintain its position at the forefront of the industry.

Why is Leadpages a Popular Choice?

Leadpages has gained significant popularity among businesses of all sizes for several compelling reasons. Firstly, it eliminates the need for coding skills. With its user-friendly drag-and-drop page builder, even those without technical expertise can effortlessly create visually stunning pages.

Moreover, Leadpages provides a vast array of conversion-optimized templates meticulously designed to enhance the likelihood of converting visitors into loyal customers. The ability to easily customize these templates to align with your brand ensures a consistent and professional online presence.

Furthermore, Leadpages offers invaluable analytics and A/B testing features, enabling you to track and optimize your page performance. This comprehensive solution not only saves time but also delivers measurable results.

Leadpages Features (Leadpages Review):

Leadpages Features

Landing Page Builder:

This offers a user-friendly drag-and-drop landing page builder that empowers users to create professional and visually captivating landing pages without the need for coding knowledge. With a plethora of customizable templates to choose from, Leadpages ensures that your landing pages are not only visually appealing but also optimized for viewing on various devices.

Drag-and-drop functionality: Boasts an intuitive interface that simplifies the process of building landing pages. By simply dragging and dropping elements onto the page, users can effortlessly create visually stunning layouts without the hassle of coding. This user-friendly feature allows for seamless customization and empowers users to bring their creative visions to life.

Customizable templates: Offers a diverse selection of pre-designed templates that can be tailored to align with your brand and specific marketing objectives. These templates cater to a wide range of industries and use cases, including lead generation, sales pages, webinars, and more.

By selecting a template and personalizing it with your own content, images, and branding elements, you can create a unique and impactful landing page that resonates with your target audience.

Mobile-responsive design: In today's mobile-centric world, it is imperative for landing pages to be optimized for mobile devices. Leadpages ensures that your landing pages automatically adapt their layout and design to provide an optimal viewing experience on smartphones and tablets.

This mobile-responsive feature not only enhances user experience but also boosts conversion rates on mobile devices, allowing you to effectively engage with your audience regardless of the device they are using.

A/B testing: To maximize the performance of your landing pages, Leadpages offers A/B testing capabilities. This powerful tool enables you to create multiple variations of your landing page and compare their effectiveness to determine the most successful version.

By experimenting with different headlines, call-to-action buttons, layouts, and other elements, you can refine your landing page and optimize conversions. This data-driven approach empowers you to make informed decisions and continuously improve the effectiveness of your landing pages.

Conversion-focused elements: The Leadpages landing page builder offers a wide range of conversion-focused elements that can greatly enhance the effectiveness of your pages. These elements include countdown timers, progress bars, pop-ups, opt-in forms, and social proof widgets.

By strategically incorporating these elements into your landing pages, you can significantly increase engagement, encourage conversions, and capture leads more effectively.

HTML editing and customization: For users with advanced coding skills, Leadpages provides the option for HTML editing, allowing for greater flexibility in customizing landing pages beyond the drag-and-drop functionality.

This feature empowers users to add custom scripts, modify CSS styles, and implement advanced tracking codes as needed. With this level of control, you can truly tailor your landing pages to meet your specific requirements and achieve optimal results.

Lead Capture Tools:

Leadpages is a powerful tool that helps businesses effectively capture leads through a range of features, including opt-in forms, pop-ups, and alert bars. These tools allow you to collect important information, such as email addresses, from your website visitors. Additionally, Leadpages supports A/B testing, enabling you to experiment with different variations of your lead capture forms and optimize your conversion rates.

Opt-in Forms: With Leadpages, you can create visually appealing opt-in forms that can be embedded on landing pages or displayed as pop-ups. These forms allow visitors to enter their contact information, such as names and email addresses, in exchange for valuable resources, newsletter subscriptions, or other incentives.

The forms are fully customizable, allowing you to align them with your branding and lead generation goals.

Alert Bars: Alert bars are eye-catching banners that can be displayed at the top or bottom of a webpage. Leadpages enables you to create customizable alert bars that can be used to capture leads or convey important messages. You can include a call-to-action button and a form to capture leads directly from the alert bar.

Pop-ups: Leadpages provides the ability to create pop-ups that capture leads and engage visitors with targeted offers or content. You can trigger these pop-ups based on user behavior, such as time spent on a page, exit intent, or scrolling. The pop-ups can be customized with various elements, including forms, images, videos, and special offers.

Lead Magnets: Leadpages allows you to create and deliver lead magnets, which are valuable resources or incentives offered to visitors in exchange for their contact information. Lead magnets can take the form of e-books, whitepapers, checklists, templates, or any other digital content that aligns with your audience's interests.

Leadpages also enables you to set up automated delivery of lead magnets to effectively capture and nurture leads.

A/B Testing: Leadpages offers A/B testing functionality, allowing you to experiment with different variations of your lead capture forms and pop-ups. You can test different headlines, colors, form fields, and other elements to optimize conversion rates.

The A/B testing feature provides insights into which versions perform better, helping you refine your lead capture strategies.

Conversion Analytics:

Leadpages provides in-depth analytics and tracking features to monitor the performance of your landing pages and lead capture efforts. It offers real-time analytics and reporting, allowing you to track metrics such as conversion rates, click-through rates, and overall visitor behavior. These insights help you identify areas for improvement and make data-driven decisions to enhance your conversion optimization strategies.

Real-time Analytics: Leadpages offers real-time analytics, providing up-to-date data on various metrics such as conversion rates, click-through rates, page views, and more. This allows users to monitor the performance of their landing pages and marketing efforts in real-time, enabling quick adjustments and optimizations.

Conversion Rate Optimization (CRO): Leadpages helps businesses optimize their conversion rates through data-driven insights. By tracking conversion rates and analyzing visitor behavior, businesses can identify areas for improvement and make informed decisions to enhance their landing pages and lead generation strategies. The CRO features provided by Leadpages help businesses refine their marketing campaigns for better results.

Goal Tracking: Leadpages allows users to set and track specific goals for their landing pages. These goals can be configured based on desired actions, such as form submissions, button clicks, or purchases. By monitoring goal completions, businesses can evaluate the effectiveness of their landing pages and make data-backed decisions to improve conversions.

Split Testing: Split testing, also known as A/B testing, is a powerful feature offered by Leadpages for testing different versions of landing pages or elements to determine which performs better. Users can create multiple variations of their landing pages and distribute traffic among them to compare conversion rates. This helps in identifying the most effective design, copy, or layout to optimize conversions.

Integration with Analytics Tools: Leadpages integrates with popular analytics tools such as Google Analytics, allowing businesses to leverage their existing analytics infrastructure. By integrating with external analytics platforms, businesses can consolidate data, gain deeper insights, and analyze the overall performance of their marketing campaigns holistically.

Integration Capabilities:

Leadpages integrates seamlessly with popular marketing tools and platforms, making it easy to connect with your existing workflows. It integrates with email marketing services like Mailchimp, Constant Contact, and AWeber, enabling you to sync your leads and automate email campaigns.

Leadpages also integrates with CRM systems such as Salesforce and HubSpot, allowing you to manage and nurture your leads effectively. Furthermore, it offers compatibility with e-commerce platforms like Shopify, enabling you to create high-converting sales pages and product launch funnels.

Email Marketing Platforms: Leadpages integrates with a wide range of email marketing platforms, including popular options like Mailchimp, AWeber, Constant Contact, ConvertKit, and more. This integration enables businesses to automatically sync their leads captured through Leadpages with their email lists, allowing for efficient email campaign management and lead nurturing.

CRM Systems: Leadpages integrates with leading customer relationship management (CRM) systems such as Salesforce, HubSpot, and Infusionsoft. This integration enables businesses to seamlessly transfer lead data captured through Leadpages into their CRM systems, keeping their customer records up to date and facilitating effective lead management and sales follow-up.

Webinar Platforms: Leadpages offers integration with webinar platforms like GoToWebinar and Zoom. This allows businesses to seamlessly connect their lead capture efforts with webinar registrations, automating the process of capturing leads and managing webinar attendees.

Social Media Advertising Platforms: Leadpages integrates with social media advertising platforms like Facebook and Instagram. This integration enables businesses to create targeted ads and capture leads directly within the social media platforms, leveraging Leadpages' lead capture forms and landing page capabilities to drive conversions from social media advertising campaigns.

E-commerce Platforms: Leadpages integrates with popular e-commerce platforms such as Shopify, allowing businesses to create high-converting sales pages and product launch funnels. This integration enables seamless integration of product listings, pricing, and payment gateways, making it easier for businesses to sell products and services directly from their Leadpages landing pages.

Zapier Integration: Leadpages also offers integration with Zapier, a platform that connects various web applications. This integration expands the possibilities for integration, allowing businesses to connect Leadpages with a wide range of other tools and platforms not directly supported by Leadpages' native integrations.


Leadpages Pricing:

leadpages pricing

Standard Plan:

Monthly Subscription: The Standard Plan is available at $37 per month when billed monthly.
Annual Subscription: When billed annually, the Standard Plan costs $27 per month, providing savings compared to the monthly billing option.

Features Included: The Standard Plan includes features such as the landing page builder, mobile-responsive templates, lead capture pop-ups, integration with email service providers, free custom domain hosting, fast page loading, and community support.

Pro Plan:

Monthly Subscription: The Pro Plan is priced at $79 per month when billed monthly.
Annual Subscription: When billed annually, the Pro Plan costs $59 per month, offering cost savings compared to the monthly billing option.

Features Included: The Pro Plan includes all the features of the Standard Plan, plus additional features like online sales and payments, unlimited A/B split testing, email trigger links, advanced integrations, lead notifications, and 10 opt-in text campaigns.

Advanced Plan:

Monthly Subscription: The Advanced Plan is available at $321 per month when billed monthly.
Annual Subscription: When billed annually, the Advanced Plan costs $239 per month, providing savings compared to the monthly billing option.

Features Included: The Advanced Plan includes all the features of the Pro Plan, along with extra benefits like advanced integrations, five subaccounts, 50 additional opt-in text campaigns, priority phone support, and access to virtual workshops.

When comparing the plans, consider the specific needs of your business and the features that are essential for your marketing objectives. The Standard Plan is suitable for users looking for basic lead capture and landing page building capabilities.

The Pro Plan offers more advanced features like online sales, split testing, and email automation. The Advanced Plan is designed for businesses with higher demands, offering additional integrations, subaccounts, and priority support.

Pros and Cons:


  • User-friendly interface with drag-and-drop builder.
  • Variety of professionally designed templates.
  • A/B testing for optimizing conversions.
  • Integration with email marketing and CRM tools.
  • Lead capture forms and pop-ups.
  • Mobile-responsive templates.
  • Basic analytics for tracking performance.


  • Limited advanced customization.
  • Template choices might be constrained.
  • Relatively higher pricing.
  • Learning curve for advanced features.
  • Basic SEO capabilities.
  • Dependence on third-party integrations.
  • Primarily focused on standalone landing pages.

Comparison with Competitors:

Leadpages vs ClickFunnels:

Key Strengths: ClickFunnels is known for its comprehensive sales funnel building capabilities, allowing users to create complete sales funnels with upsells, downsells, and order forms. It offers a wide range of pre-designed funnel templates and focuses on optimizing the entire customer journey.

Key Differences: Leadpages, on the other hand, focuses primarily on landing page creation and lead capture. It offers a simpler and more streamlined approach, ideal for businesses that primarily require high-converting landing pages without the complexity of a full sales funnel.

Leadpages vs Unbounce:

Key Strengths: Unbounce offers powerful landing page customization options and advanced A/B testing capabilities. It provides extensive design flexibility, allowing users to create fully customized landing pages tailored to their specific needs.

Key Differences: Leadpages provides a more user-friendly and intuitive interface, making it accessible to users with varying technical skills. Leadpages also offers a broader range of integrations and lead capture tools, making it a comprehensive solution for capturing and nurturing leads.

Final Words:

In conclusion, Leadpages offers a powerful solution for businesses and marketers looking to create effective landing pages and generate leads. With its user-friendly interface, diverse template collection, and integration capabilities, Leadpages provides the tools needed to optimize conversions and drive business growth.

While it may have some limitations and pricing considerations, its overall features and benefits make it a valuable asset in the digital marketing landscape. As we move forward into 2023, Leadpages continues to be a reliable choice for businesses seeking to enhance their online presence and achieve their marketing goals.

Also Read: 10 Profitable Sales Funnel Builders for Affiliate Marketing


Is Leadpages suitable for all types of businesses?

Leadpages caters to a wide range of businesses, from small startups to larger enterprises. Its customizable templates and flexible features make it adaptable to various industries and niches. Whether you run an e-commerce store, a service-based business, or are an affiliate marketer, Leadpages can help you create landing pages that convert.

Can I integrate Leadpages with my existing marketing tools?

Absolutely! Leadpages offers seamless integration with popular email marketing platforms, CRM tools, and social media platforms. This allows you to connect Leadpages with your existing marketing stack and streamline your lead generation and nurturing process.

Does Leadpages offer customer support and training resources?

Yes, Leadpages provides comprehensive customer support through various channels, including live chat, email support, and an extensive knowledge base. Additionally, Leadpages offers webinars, video tutorials, and other training resources to help you make the most out of the platform and optimize your landing page performance.

What are the pricing options for Leadpages?

Leadpages offers different pricing plans to cater to various business needs. They have a Basic plan, Pro plan, and Advanced plan, each with its own set of features and limitations. They also provide a custom plan option for larger businesses that require more advanced functionalities.

It's recommended to visit their official website to get the most up-to-date information regarding pricing and plan details.

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