GetResponse Best Review For 2023: Features, Pricing


GetResponse has established itself as a leading email marketing platform, offering a comprehensive set of tools and features designed to help businesses and marketers effectively engage with their audience. In this article, we will delve into a detailed review of GetResponse, exploring its key features, pricing options, and the benefits it brings to marketers.

We will also compare GetResponse with other email marketing platforms, examine its user experience and interface, present case studies of successful campaigns, and provide a final verdict on its suitability for various marketing needs in 2023.

Whether you are new to email marketing or looking for a more robust solution, this review will give you valuable insights into GetResponse and help you make an informed decision.

What is GetResponse?

GetResponse is a leading email marketing platform that allows businesses and individuals to create, send, and track professional email campaigns. With a user-friendly interface and a wide range of features, GetResponse simplifies the process of email marketing, making it accessible even for those without extensive technical knowledge.

Founded in 1998 in Poland, GetResponse has grown to become a global leader in email marketing. Over the years, they have continually evolved their platform to meet the changing needs of their users, incorporating advanced features and integrations to enhance the effectiveness of email campaigns.

Importance of Email Marketing in 2023

Email marketing remains a vital component of any successful digital marketing strategy in 2023. With consumers being bombarded with information from various channels, email provides a direct and personalized way to engage with your audience.

Whether it's promoting products, sharing updates, or building customer relationships, email marketing continues to deliver a high return on investment for businesses of all sizes.

GetResponse Features:


Email Campaigns

Drag-and-Drop Email Editor: GetResponse provides a user-friendly drag-and-drop editor that allows you to create visually appealing emails without coding.
Customizable design elements such as images, text, buttons, and more can be easily added and arranged.

Customizable Email Templates: A variety of pre-designed email templates are available, catering to different industries and purposes.
Templates can be customized to match your brand's colors, fonts, and style.

List Segmentation for Targeted Campaigns: GetResponse enables you to segment your email list based on various criteria like demographics, behaviors, purchase history, and more.
Segmentation allows you to send targeted and relevant content to specific groups, leading to higher engagement and conversions.

Personalization: You can personalize emails by inserting dynamic content, such as the recipient's name, location, or purchase history.
Personalization enhances the recipient's experience and increases the likelihood of interaction.

A/B Testing: A/B testing functionality allows you to experiment with different email subject lines, content, and designs to determine what resonates best with your audience.
Insights from A/B testing can help optimize your campaigns for better results.

Responsive Design: Emails created in GetResponse are automatically optimized for various devices and screen sizes, ensuring a consistent and pleasant viewing experience.

Automated Follow-ups: You can set up automated follow-up emails to be sent based on user actions, such as opening an email or clicking a link.
Follow-ups help nurture leads and guide subscribers through the customer journey.

Dynamic Content: Dynamic content blocks allow you to display different content based on the recipient's preferences or behavior, enhancing personalization.

RSS-to-Email: Automate the process of sending blog posts or updates from your website to your email subscribers using RSS feeds.

Deliverability and Spam Check: GetResponse provides tools to optimize your emails for deliverability, avoiding spam filters and ensuring they reach the intended recipients' inboxes.

Time Zone Sending: Schedule emails to be sent at the optimal time for each recipient's time zone, increasing the chances of engagement.

Unsubscribe Management: GetResponse handles unsubscribe requests automatically, ensuring compliance with email regulations and maintaining a positive sender reputation.

Marketing Automation

Workflow Creation: GetResponse's marketing automation allows you to create complex workflows and sequences that are triggered by specific user behaviors, such as signing up, clicking a link, or making a purchase.
Workflows can be visualized and designed through a user-friendly interface.

Behavioral Triggers: You can set up triggers based on user actions, enabling you to send targeted messages at the right moment in the customer journey.
Examples include sending a follow-up email after a user abandons a cart or providing personalized recommendations based on browsing history.

Personalized Messaging: Marketing automation lets you send personalized messages based on user data and interactions, fostering a more individualized customer experience.
Tailored content increases engagement and conversions.

Lead Nurturing Sequences: Create automated drip campaigns to nurture leads over time.
Send a series of educational and engaging emails to guide leads toward making a purchasing decision.

Scoring and Tagging: Assign scores to leads based on their interactions with your emails and website.
Tagging helps segment leads further and triggers specific actions based on their score or behavior.

Abandoned Cart Recovery: Automatically send reminders to users who have abandoned their shopping carts, encouraging them to complete their purchases.

Welcome Series: Create automated welcome emails for new subscribers, introducing them to your brand and encouraging engagement.

Event-Based Automation: Set up automation triggered by events, such as a user's birthday, anniversary, or other significant milestones.

Lead Qualification: Implement automated processes to qualify leads and move them through the sales funnel based on specific criteria.

Integration with E-commerce: Integrate with e-commerce platforms to sync customer data, purchase history, and behavior, allowing for more targeted automation.

Webinar Automation: If applicable, automate webinar registration, reminders, follow-ups, and post-webinar content distribution.

Testing and Optimization: Continuously analyze the performance of your automation workflows and adjust them based on results to improve effectiveness.

Landing Pages

Landing Page Builder: GetResponse provides a user-friendly, drag-and-drop landing page builder to create visually appealing and conversion-focused landing pages.
No coding skills are required, making it accessible to marketers of all levels.

Customizable Templates: A variety of professionally designed landing page templates are available, catering to different purposes such as lead generation, product launches, webinars, and more.
Templates can be customized to match your brand's aesthetics and messaging.

Mobile Responsiveness: Landing pages created using GetResponse are designed to be responsive and optimized for various devices and screen sizes, ensuring a consistent experience for users.

Conversion-Focused Elements: The builder offers a range of elements to enhance conversions, including forms, call-to-action buttons, countdown timers, videos, images, and more.

A/B Testing: Implement A/B tests on different landing page elements, such as headlines, images, or forms, to identify which variations lead to better conversion rates.

Integration with Email Campaigns: Seamlessly connect your landing pages to your email campaigns for streamlined lead capture and follow-up.

Webinar Registration Pages: Create dedicated landing pages for webinar registrations, providing all necessary details and encouraging sign-ups.

Analytics and Tracking: Get insights into the performance of your landing pages with data on views, conversions, bounce rates, and more.
Integrate with tracking tools like Google Analytics for deeper analysis.

Lead Capture Forms: Easily design and embed lead capture forms onto your landing pages to collect visitor information.
Integration with email lists enables automated follow-ups.

Exit-Intent Popups: Implement exit-intent popups to capture visitors' attention as they navigate away from your landing page, offering last-minute incentives.

SSL Security: GetResponse ensures secure connections for your landing pages, providing visitors with a trustworthy experience.

SEO Optimization: Customize meta tags, URLs, and other elements for better search engine visibility and organic traffic.

Webinars (if applicable)

Webinar Hosting: GetResponse allows you to host live webinars directly on the platform, enabling real-time interactions with your audience.
This feature is ideal for conducting presentations, workshops, product demos, and more.

Automated Webinars: In addition to live webinars, GetResponse also supports automated webinars, which can be pre-recorded and scheduled to play at specific times.
This enables you to reach a wider audience across different time zones.

Registration and Invitations: Set up registration forms to collect attendee information and send automated email invitations to promote your webinar.

Customizable Webinar Room: Customize the webinar room with your branding, including logos and color schemes.
Display presentation slides, videos, and other multimedia content during the webinar.

Interactive Features: Engage your audience through interactive features such as polls, Q&A sessions, and chat functions.
Foster participation and gather valuable insights from attendees.

Analytics and Reports: Get insights into webinar performance with data on attendance rates, engagement levels, questions asked, and more.
Evaluate the effectiveness of your webinars and make improvements based on feedback.

Webinar Recordings: Record your live webinars and make them available for on-demand viewing.
Repurpose recorded webinars for future promotions or educational content.

Integration with Email Campaigns: Promote your webinars through your email campaigns and landing pages to attract attendees.

Monetization Options: Depending on your business model, you can use webinars for lead generation, brand awareness, or even as a revenue-generating channel.

Follow-Up Automation: After the webinar, automate follow-up sequences to nurture attendees, provide additional resources, and drive conversions.

Security and Privacy: Ensure a secure webinar experience with features like password protection and restricted access.

Third-Party Integration: Integrate with other marketing tools or platforms to streamline your webinar promotion and follow-up processes.

Analytics and Reporting

Performance Metrics: GetResponse provides detailed insights into the performance of your email campaigns, automation workflows, landing pages, and webinars.
Key metrics include open rates, click-through rates, conversion rates, engagement levels, and more.

Dashboard Overview: A central dashboard offers a snapshot of your campaign performance, providing a quick overview of key metrics and trends.

Email Campaign Insights: Dive into email-specific analytics, including delivery rates, bounce rates, unsubscribe rates, and spam complaints.
Identify which email content and strategies are resonating with your audience.

Automation Workflow Analytics: Understand how users are interacting with your automated workflows, from triggers to conversions.
Identify bottlenecks and opportunities for optimization.

Landing Page Performance: Evaluate the effectiveness of your landing pages by analyzing metrics like conversion rates, bounce rates, and form submissions.

Webinar Metrics: For webinars, track attendance rates, engagement levels, questions asked, and viewer retention.
Use this data to refine your webinar content and delivery.

Segmentation Analysis: Understand the behavior of different segments within your email list or customer base.
Tailor your messaging and offers based on the preferences and actions of various segments.

A/B Testing Results: Review the outcomes of A/B tests to identify which variations of your campaigns yield the best results.
Optimize your strategies based on data-driven insights.

Comparison Over Time: Compare performance metrics across different time periods to identify trends and improvements.

Custom Reports: Generate customized reports based on your specific needs, allowing you to focus on the metrics that matter most to your business.

Export and Sharing: Export data and reports for further analysis or sharing with stakeholders.
Share progress reports with team members or clients to demonstrate the impact of your marketing efforts.

Data Integration: Integrate analytics data with other tools or platforms for a more comprehensive view of your marketing ecosystem.

List Management

Subscriber Segmentation: GetResponse allows you to segment your email list based on various criteria, such as demographics, behaviors, purchase history, and engagement levels.
Segmenting your list enables more targeted and relevant communication with different groups of subscribers.

Import and Export Contacts: Easily import existing contacts into your GetResponse account.
Export subscriber data for backup or integration with other systems.

Tagging and Labeling: Assign tags or labels to subscribers based on their interactions or interests.
Tags help you categorize and organize your contacts for more personalized communication.

Contact Information Management: Update and manage subscriber information, including names, email addresses, and other relevant data.
Maintain accurate and up-to-date records.

Opt-In and Unsubscribe Management: Ensure compliance with email regulations by managing opt-in and unsubscribe requests.
Automatically process unsubscribe requests to maintain a clean and engaged subscriber list.

Custom Fields: Create custom fields to capture additional information about subscribers that is relevant to your business.
Use this data for personalization and targeting.

List Hygiene: Regularly clean your list by removing inactive or bouncing email addresses to maintain deliverability and engagement rates.

GDPR Compliance: Ensure compliance with data protection regulations by providing options for subscribers to give consent and manage their preferences.

List Growth Strategies: Implement strategies to grow your email list, such as offering lead magnets, contests, or exclusive content in exchange for email sign-ups.

Integration with Third-Party Apps: Integrate with other tools and platforms to synchronize contact data and ensure consistency across your marketing ecosystem.

List Warm-Up: Gradually increase the volume of emails sent to new subscribers to establish sender reputation and improve deliverability.

List Performance Analysis: Analyze the engagement and performance of different segments within your email list to refine your targeting strategies.


Third-Party Integrations: GetResponse offers integration with a wide range of third-party apps, tools, and platforms commonly used in marketing, CRM, e-commerce, and more.
Seamless integration streamlines your workflow and allows for data synchronization.

CRM Integration: Connect your GetResponse account with customer relationship management (CRM) software to keep your subscriber data aligned and enable more personalized communication.

E-commerce Integration: Integrate with e-commerce platforms to synchronize customer data, purchase history, and behavior, enabling targeted marketing campaigns and product recommendations.

Analytics Tools Integration: Integrate with analytics tools like Google Analytics to track and measure the effectiveness of your campaigns and customer interactions.

Social Media Integration: Connect with social media platforms to share your campaigns, landing pages, and webinars, expanding your reach and engagement.

Webinar Platform Integration: If you're using third-party webinar platforms, integrate them with GetResponse to manage registrations, communication, and follow-ups seamlessly.

Survey Tools Integration: Integrate survey tools to gather feedback and insights from your audience, helping you refine your marketing strategies.

E-commerce Platform Integration: If you have an online store, integrate with e-commerce platforms to trigger automated emails based on customer behavior and purchase history.

Lead Generation Tools: Integrate with lead generation tools to capture and transfer leads from different sources into your GetResponse account.

Zapier Integration: Utilize Zapier to connect GetResponse with thousands of other apps, enabling customized workflows and automations.

Data Synchronization: Ensure that data remains consistent across all integrated platforms, reducing the need for manual data entry and minimizing errors.

API Access: For more advanced users, GetResponse offers API access, allowing you to create custom integrations tailored to your business needs.

GetResponse Pricing:

GetResponse Pricing

If your contact list exceeds the number in your price plan, you are automatically bumped to the next tier. So if you pay $19 a month for the Email Marketing plan and you get to 1001 contacts, you will be charged a total of $29, the price for the 2500 user tier.

You can cancel your account at any time. This will delete all your saved data though, so make sure you export your contact lists! GetResponse does not offer refunds, even if you cancel a day after subscribing for a plan.

Many of you will be comparing the Email Marketing and Marketing Automation plans. The most significant difference between Email Marketing and Marketing Automation is the access to the full range of automation features (drip campaigns, event-based automation etc.), the possibility to add additional admin user accounts and the sales funnel feature.

So if you don't need any of these, then you should be good with the Email Marketing plan.

The Max and Max plans target a different user group. While GetResponse's regular editor is comparable to MailerLite and Mailchimp, the MAX toolkit targets the mid-market segment competing with the likes of ActiveCampaign, Drip and Klaviyo. Prices start $999 /month for Max and $1499 / month for Max.

Contact GetResponse to learn more or download this PDF with further information.

GetResponse Available discounts:

You get an 18% discount for 12 months and 30% off for 24 months.
Use this special link to get a lifetime discount of 10% on top.
Non-profit organizations get 50% off.
You can use our price calculator tool to compare GetResponse's prices with other popular email marketing services.

GetResponse User Experience:

GetResponse User Experience
GetResponse User Experience

User Interface and Navigation:

Intuitive Dashboard: GetResponse typically offers a user-friendly dashboard with easy-to-navigate sections for campaigns, automation, contacts, and more.
Clear Navigation: Users can access different features and tools through a well-organized menu, making it simple to switch between tasks.

Email Editor and Design:

Drag-and-Drop Interface: GetResponse's email editor usually features a drag-and-drop interface, enabling users to create visually appealing emails without coding.
Customizable Templates: A library of templates helps users quickly create professional-looking emails.
Responsive Design: Email templates are often responsive, ensuring consistent appearance across various devices.

Automation Workflow Creation:

Visual Workflow Builder: Creating automation workflows is typically done through a visual interface, making it easy to set up triggers, actions, and conditions.
Pre-Made Automation Recipes: GetResponse often offers pre-made automation recipes/templates for common marketing scenarios, simplifying the process.

Landing Page Builder:

Drag-and-Drop Builder: The landing page builder typically features a similar drag-and-drop interface to create customized landing pages.
Conversion Optimization: Landing page templates are designed with conversion best practices in mind, helping users create effective pages.

Webinar Hosting:

User-Friendly Setup: Hosting webinars is usually straightforward, with easy steps to set up and customize the event.
Interactive Features: The webinar platform often offers interactive tools like polls, Q&A, and chat to engage participants.

Analytics and Reporting:

Visual Data Presentation: Analytics are usually presented in visually appealing charts and graphs, making it easy to understand campaign performance.
Custom Reports: Users can often generate custom reports based on their specific needs, focusing on the metrics that matter most.

Customer Support and Resources:

Support Channels: GetResponse typically provides multiple support channels, such as live chat, email, and help centers.
Educational Resources: Users often have access to webinars, guides, tutorials, and a knowledge base to learn and troubleshoot.

Mobile App:

Mobile Accessibility: GetResponse may offer a mobile app, allowing users to manage campaigns, check analytics, and perform tasks on the go.

GetResponse Pros and Cons:


  • All-in-one platform with email marketing, automation, landing pages, and more.
  • User-friendly interface with drag-and-drop editors.
  • Powerful segmentation and personalization options.
  • Integrated marketing automation for efficient workflows.
  • Webinar hosting (if applicable) and conversion-focused landing pages.
  • Comprehensive analytics and data insights.
  • Integration with third-party apps for a cohesive ecosystem.
  • Scalability with various plan options.
  • Multiple customer support channels.


  • Pricing can be higher for more advanced features.
  • Learning curve for mastering automation workflows.
  • Limited customization options for templates.
  • Potential deliverability challenges.
  • Complexity in setting up advanced automation.
  • Webinar attendee limits (if applicable).
  • Platform changes over time may impact adaptation.

GetResponse Reviews(Real User)

GetResponse Reviews(Real User)
Reviews from GetResponce Site

Trustpilot: Trustpilot is a platform where users leave reviews about various services, including marketing tools like GetResponse. It's a good place to get an idea of user experiences and opinions.

G2 Crowd: G2 Crowd is a popular software review site where users leave detailed reviews, ratings, and insights about different software solutions, including GetResponse.

Capterra: Similar to G2 Crowd, Capterra is a platform where users review and rate software tools. You can find both positive and negative reviews here.

Social Media: Look for discussions and comments on social media platforms like Twitter, LinkedIn, and Facebook. Many users share their experiences and opinions about different tools on these platforms.

Online Marketing Communities: Platforms like Reddit, Quora, and online marketing forums often have discussions where users share their experiences and ask for recommendations.


In conclusion, GetResponse proves to be a powerful and versatile email marketing platform with a wide range of features and functionalities. Its intuitive user interface, robust automation capabilities, and extensive integration options make it a valuable tool for businesses of all sizes.

While there may be some minor limitations, the overall benefits and advantages of GetResponse outweigh any drawbacks. With its competitive pricing plans and excellent customer support, GetResponse is a recommended choice for marketers looking to maximize their email marketing efforts in 2023.

Whether you are a beginner or an experienced marketer, GetResponse can help you streamline your campaigns, increase engagement, and achieve better results.


Is GetResponse suitable for small businesses?

GetResponse is highly suitable for small businesses. Its pricing plans cater to businesses of all sizes, and the platform offers a range of features that are essential for effective email marketing. With its user-friendly interface and automation capabilities, GetResponse allows small businesses to easily engage with their audience, nurture leads, and drive conversions.

Can I integrate GetResponse with other tools and platforms?

Yes, GetResponse provides seamless integration with various third-party tools and platforms. Whether you want to connect your email marketing campaigns with your CRM system, e-commerce platform, or webinar software, GetResponse offers integrations with popular tools to streamline your marketing efforts and enhance your overall workflow.

Does GetResponse offer customer support?

Absolutely. GetResponse offers comprehensive customer support through various channels. You can access their knowledge base, video tutorials, and webinars to learn more about the platform. Additionally, you can reach out to their support team via email, live chat, or phone for any specific queries or assistance.

Can I try GetResponse before committing?

Yes, GetResponse offers a free trial that allows you to explore the platform and its features before making a commitment. The free trial gives you an opportunity to test and evaluate whether GetResponse meets your email marketing needs and aligns with your business goals.

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